Social media is a powerful tool that can be used to connect with people from all over the world, easily share information, create content and market products. While it can be overwhelming at times, if managed properly social media can open up doors that never existed before. With its ever-growing reach, companies of all sizes have been utilizing this platform to promote their brand and increase engagement with their customers. It’s important for businesses to remain aware of the potential pitfalls associated with an online presence and take proactive steps in order to protect themselves.